About US

The First Date Story

Boston-area sisters Brianne and Keri Barrett wrote the first pages of the First Date business plan during the summer when Keri was still an undergrad at Babson College, interning at athletic apparel brand, Reebok. Brianne had already graduated from Boston University’s School of Management and was managing PR & Marketing for an array of consumer-focused clients including fashion and beauty brands, e-commerce sites and retail chains such as Under Armour, Staples and The Body Deli. 

Both sisters, born and bred with an entrepreneurial drive, saw an opportunity to develop a never-before-seen retail concept stemming from the dreaded question women have asked one too many times: “What am I going to wear?”

Days before a first date or a big event, Brianne and Keri spent hours hopping from store to store, trying to piece together an outfit that was fun, flirty, and most importantly, unique. Since you only have one shot at making a good first impression, the sisters knew women needed and would enjoy a shopping experience that enabled them to find an outfit that guaranteed a multitude of compliments.

The first First Date Boutique opened its doors in 2007 in Andover, Massachusetts, close to where Brianne and Keri grew up. The business has since expanded by moving to a larger retail spot on Main Street. The store’s modern interior space (and e-commerce site) is divided into date “themes” with each section full of stylish, yet affordable clothing options (anything from relaxed to formal), perfect for any occasion.  

Co-founders (Yes, they are related.)

	Name: Keri Known for: Small stature, big personality Fashion style: Fun and flirty I have too many: Jeans and events on my social calendar Go-to outfit for a date: A strapless dress, high heels and bling earrings Favorite place to be taken on a date: A carnival on a warm summer’s night Best business lesson learned: Treat each customer like your biggest brand ambassador
	Name: Brianne (“Brie”) Known for: Exceptionally long blonde hair Fashion style: Slightly conservative, yet trendy I have too many: Beauty products Go-to outfit for a date: An off-the-shoulder top and jeans Favorite place to be taken on a date: A local sports game or the beach Best business lesson learned: Confidence is key